Safaricom Ethiopia invites digital providers to empower SMEs with M-PESA-linked solutions. Submit EOIs by April 11, 2025. Revenue-sharing, no upfront costs.
📅 April 4, 2025 | Addis Ababa
Safaricom Ethiopia has unveiled a major initiative to digitize Small and Medium Enterprises (SMEs) across Ethiopia by partnering with Digital Presence Lite (DPL) solution providers. This move aligns with the telco’s broader strategy to drive financial and digital inclusion in one of Africa’s fastest-growing markets.
🔍 SME Digital Transformation: The Next Frontier
The initiative, launched by Safaricom Ethiopia’s Enterprise Business Unit, is designed to offer affordable, scalable digital solutions tailored for SMEs, which make up over 90% of Ethiopia’s business ecosystem.
“We are committed to empowering local businesses by removing the barriers to digital participation,” said a Safaricom Ethiopia spokesperson.
Interested firms must submit Expressions of Interest (EOI) by April 11, 2025 at 5:00 PM via email: bids@safaricom.et.
🔗 Partnership Objectives
Safaricom Ethiopia is calling on qualified DPL providers to join in delivering a transformative, revenue-sharing model that lowers the entry cost for SMEs. The key partnership objectives include:
- ✅ Affordable Digital Tools: Offering cost-effective website builders, e-commerce solutions, and digital storefronts.
- ✅ Optimized Digital Adoption: Helping SMEs improve efficiency through digitization of operations.
- ✅ Platform Integration: Seamless linking with platforms like Google Business Profiles, M-PESA, and other payment and communication tools.
- ✅ Revenue Sharing: Partners will earn revenue based on uptake—no upfront capital required from Safaricom Ethiopia.
🌍 Why This Matters for Ethiopia’s Digital Economy
Ethiopia’s SME sector has long been underserved by formal digital infrastructure. This initiative aims to bridge that gap by integrating:
- Connectivity via Safaricom’s mobile and broadband services
- Payments through M-PESA Ethiopia
- Visibility through digital marketing tools and online listings
The move supports national goals outlined in Digital Ethiopia 2025—which prioritizes innovation, SME digitization, and inclusive economic growth.
📨 Submission Details
- Deadline: April 11, 2025, 5:00 PM
- Where to Apply: Email proposals to bids@safaricom.et
- Document: Clearly outline your digital solution, integration capabilities, and revenue-sharing model.
📌 Related Reads:
- M-PESA Powers $1.2B in Ethiopia Transactions
- Safaricom Ethiopia Surpasses 10M Subscribers
- Cross Switch Partners with Pesawise to Enter Kenyan Fintech
- ETEX 2025: Ethiopia’s Digital Declaration to Africa
🔑 Keywords for SEO:
Safaricom Ethiopia SME solutions
Digital Presence Lite providers
M-PESA integration Ethiopia
SME digital tools Ethiopia
Ethiopia tech partnerships 2025
Revenue-sharing digital platform