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Chebet Ng’ok Turns Herbal Healing Into Big Business

Harriet Botanicals embodies Chebet Ng’ok’s mission to make indigenous wellness accessible to everyone. Her journey shows how personal struggles can spark entrepreneurial success. “I never imagined my pain would bring me here,” she reflects. “But now, I’m proud to help others live healthier, pain-free lives.” Chebet’s story is one of resilience, innovation, and staying connected to her heritage—valuable lessons for any aspiring entrepreneur.

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From pain to purpose: How Chebet Ng'ok built Harriet Botanicals into a thriving wellness brand using indigenous Kenyan herbal remedies.
Harriet Chebet inspecting the label on a product by Harriet Botanicals in Nairobi, Kenya on 18 April 2024. Photo: Mumbi Oyoo

From pain to purpose: How Chebet Ng’ok built Harriet Botanicals into a thriving wellness brand using indigenous Kenyan herbal remedies.

Chebet Ng’ok: Building Kenya’s Leading Herbal Wellness Brand

Chebet Ng’ok, the founder and CEO of Harriet Botanicals, transformed personal pain into a thriving herbal wellness empire—blending indigenous Kenyan remedies with modern entrepreneurship. Her journey from global finance to traditional healing has reshaped how East Africans view natural medicine, especially in reproductive health.


From Global Finance to Herbal Wellness

Before founding Harriet Botanicals, Chebet built a high-powered career in London. With an LLB from the London School of Economics and an LLM in International Banking and Finance, she worked with elite institutions like Goldman Sachs, JPMorgan Chase, and the UK Financial Services Authority.

But behind the corporate success was a long-standing personal struggle: debilitating menstrual pain that conventional medicine couldn’t solve.

“I had seen specialists, tried diets, yoga, painkillers—nothing worked,” she shared in a 2021 interview.


Discovering Indigenous Healing

Chebet’s breakthrough came when she returned to Kenya and turned to traditional medicine. A family herbalist from Webuye introduced her to a native remedy that eased her symptoms. At her father’s funeral, a Kipsigis woman shared a mixture that delivered her first-ever pain-free cycle.

That moment changed everything.

Driven by curiosity, Chebet began researching herbal remedies from the Keiyo, Marakwet, and Kipsigis communities—documenting their efficacy and formulating blends.


Launching Harriet Botanicals

In 2017, she formally launched Harriet Botanicals, a wellness brand offering natural, Kenyan-made solutions for reproductive health, digestion, immunity, and vitality. The flagship products—like Queen’s Delight for women’s health and King’s Delight for male vitality—quickly built a loyal customer base.

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The brand now operates across major Kenyan cities, with plans to expand regionally.


Overcoming Market Bias and Funding Hurdles

Though Chebet had financial expertise, entering the herbal wellness sector was tough. She faced skepticism about local remedies and lacked institutional funding.

“People trust imported pills over our own heritage. We had to educate our customers—one by one,” she said.

Initially funded by personal savings and family support, Harriet Botanicals slowly scaled through reinvestment and grassroots marketing. Its success now serves as a blueprint for local entrepreneurship grounded in culture.


Real Impact on Real People

The products have empowered thousands across Kenya. Ann Wambui, a longtime customer, said:

“I struggled with menstrual cramps for over a decade. Since using Harriet Botanicals, I’ve had pain-free months.”

James Njoroge added:

“Their herbal teas fixed my digestion issues. I’m more energetic, and I don’t rely on synthetic medication anymore.”


A Mission for Future Generations

Chebet’s goals go beyond commercial success. She is passionate about preserving indigenous knowledge, empowering Kenyan women, and making natural wellness mainstream.

As she expands the brand’s footprint and product offerings, her commitment remains the same:

“I never thought pain would lead me to this. But now, I’m proud to help others live healthier, pain-free lives.”


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Commercial Banking

Equity Green Finance Africa Leads Growth

The bank’s mobile and branch network ensures deep rural penetration. It reaches areas where formal banking is scarce.

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Equity Group committed over $500 million to climate finance in 2025. The focus remains on grassroots inclusion rather than headline ESG deals.
rom Left to Right: Zainab Bangura, the UN Under-Secretary-General and Director-General of the United Nations Office in Nairobi, Equity Group Managing Director and CEO, Dr. James Mwangi and Wanjira Mathai, Managing Director of the Africa Division, World Resources Institute, during the launch of Equity Group’s 2023 Sustainability Report.

Equity green finance Africa drives mass-market climate solutions, funding solar, agriculture, and MSMEs for sustainable development.

Equity Green Finance Africa: Scaling Climate Impact at the Base

Equity Group Holdings is leading the charge in Equity green finance Africa, placing climate-smart financing directly into the hands of smallholder farmers, micro, small and medium enterprises (MSMEs), and households. As global finance increasingly tilts toward sustainability, the bank has deliberately focused on mass-market climate inclusion, thereby delivering measurable economic and environmental outcomes at scale.

At the center of this strategy sits the Equity Group Foundation, which channels blended finance and donor capital into solar, biogas, irrigation, and climate-smart agriculture solutions. Furthermore, the 2025 Integrated Annual Report indicates that the group has committed over $500 million (≈ KSh 64.5 billion) toward climate-related financing, reaching millions of smallholder farmers and MSMEs.

Image suggestion: Smallholder farmers using solar irrigation
Alt text: “Equity green finance Africa solar irrigation impact”


Scaling Climate Finance at the Base of the Economy

In contrast to peers such as Stanbic Bank Kenya, which prioritize structured ESG corporate lending, Equity has chosen a different path. Instead, the bank deploys small-ticket, high-volume financing, enabling rapid adoption of green technologies among underserved communities.

To illustrate, the bank’s 2025 initiatives include:

  • Solar home systems and off-grid energy financing
  • Biogas and clean cooking solutions for households
  • Climate-smart agriculture inputs such as irrigation kits and drought-resistant seeds

Additionally, partnerships with World Bank financial inclusion programs have expanded outreach across rural economies. As a result, climate resilience is embedded directly into livelihoods, rather than remaining a top-down policy ambition.


Real-Life Impact Across Communities

Across regions, the results are increasingly visible. In western Kenya, for instance, a group of 100 smallholder maize farmers accessed solar-powered irrigation systems financed through Equity-backed programs. Consequently, their yields rose by approximately 30% within a single season.

At the same time, micro-enterprises in Kisumu adopting biogas systems have reported energy cost reductions of up to 40%, while also lowering dependence on charcoal. Taken together, these outcomes highlight how Equity’s climate inclusion model converts capital into measurable impact, rather than abstract sustainability commitments.

Image suggestion: Biogas-powered SME in Kisumu
Alt text: “Equity green finance Africa clean energy SME”


Distribution as a Strategic Advantage

Crucially, Equity’s strength lies not in complex product design but in distribution scale. With one of the largest customer bases in Africa, the bank leverages multiple channels to expand access efficiently.

For example:

  • Mobile and agency banking platforms extend reach into remote regions
  • A customer base exceeding 14 million in Kenya supports rapid rollout
  • Community-based engagement strengthens grassroots adoption

Because of this, the bank scales Equity green finance Africa far more effectively than competitors. In contrast to traditional banking models, it penetrates informal economies where collateral is limited but demand remains strong.


A Different Approach to ESG

Rather than focusing on headline ESG transactions, Equity has built a model centered on inclusion. Specifically, its approach prioritizes climate inclusion at scale, livelihood-linked financing, and economic resilience in underserved communities.

Moreover, this framework aligns closely with global financial inclusion standards, which emphasize access as the primary constraint in emerging markets. Consequently, the bank demonstrates that sustainability can be achieved through breadth of access, not just financial structuring.


Strategic Trade-Offs and Market Position

Naturally, this approach involves trade-offs. On one hand, Equity delivers broad-based impact and deep market penetration. On the other, it generates fewer high-profile ESG transactions compared to peers.

For comparison:

  • Stanbic Bank Kenya focuses on structured ESG and sustainability-linked loans
  • KCB Group emphasizes large-scale infrastructure financing
  • Absa Bank Kenya drives ESG product innovation

Even so, Equity’s model stands apart. By prioritizing scale over sophistication, it positions itself as East Africa’s largest climate inclusion engine.


Global Context and Future Outlook

Across emerging markets, demand for climate finance continues to rise. At the same time, investors are increasingly seeking models that combine financial returns with measurable impact.

In this context, Equity’s approach offers a compelling blueprint. Not only does it attract development finance, but it also appeals to private capital focused on sustainability outcomes. Furthermore, its scalability makes it adaptable across African markets where smallholder farmers and MSMEs dominate economic activity.


Conclusion: Redefining Green Finance

Ultimately, Equity Group Holdings is reshaping the meaning of green finance in Africa. By deploying over $500 million into solar, biogas, and climate-smart agriculture, the bank is embedding sustainability directly into everyday economic activity.

While competitors focus on structuring large ESG deals, Equity is transforming livelihoods at scale. Therefore, the future of Equity green finance Africa may not lie in financial complexity but in access, distribution, and measurable real-world impact.

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Commercial Banking

Stanbic vs Rivals in Kenya’s Green Finance Race

KCB is financing large green infrastructure and corporate projects. Its strength lies in balance sheet capacity.

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Stanbic is leading in structured ESG financing. Its deals increasingly link loan pricing to sustainability targets.
Absa is innovating with ESG-linked products. It is building momentum in green finance advisory and structuring.

Stanbic, Equity, KCB and Absa are racing to dominate green finance in Kenya. Here’s how their ESG strategies compare in 2025.

Kenya’s Green Finance Battle: Who Is Really Leading?

Kenya’s banking sector is entering a decisive phase in climate finance, with Stanbic Bank Kenya, Equity Group Holdings, KCB Group and Absa Bank Kenya all scaling environmental, social and governance (ESG) lending.

But beneath the shared narrative of sustainability lies a clear divergence in strategy, execution and scale.


Stanbic: Structured ESG as a Core Banking Model

Stanbic has taken perhaps the most institutionally embedded approach to green finance.

Its model is defined by:

  • ESG screening integrated into all large loans
  • Active structuring of sustainability-linked deals
  • Target to green ~10% of its loan book

The bank’s participation in a KSh 15 billion (≈ $116 million) sustainability-linked loan for Safaricom illustrates its edge—not just lending, but structuring performance-based ESG financing.

Crucially, Stanbic is leveraging its parent, Standard Bank Group, to align with global climate finance standards—giving it stronger access to international capital.

👉 Positioning: Most sophisticated ESG structurer in Kenya


Equity Group: Scale and Climate Inclusion at the Base

Equity Group Holdings is taking a different route—focusing on scale and mass-market climate financing.

Through its foundation and partnerships, Equity has:

  • Committed over $500 million toward climate finance initiatives
  • Financed clean energy solutions such as solar kits and biogas
  • Targeted millions of smallholder farmers and MSMEs

Its model is less about complex ESG instruments and more about broad-based climate inclusion.

Equity’s strength lies in distribution—its vast customer base allows it to push green products deep into rural and informal markets.

👉 Positioning: Largest climate inclusion engine


KCB Group: Corporate Green Deals and Balance Sheet Strength

KCB Group sits somewhere between Stanbic and Equity.

Its strategy focuses on:

  • Large-scale corporate and infrastructure financing
  • Green project funding (energy, manufacturing, agribusiness)
  • Regional expansion of ESG lending

KCB has committed billions toward sustainable finance and is actively aligning with global frameworks such as the UN Principles for Responsible Banking.

However, its ESG model remains more portfolio-driven than structurally embedded, compared to Stanbic.

👉 Positioning: Corporate-scale green financier


Absa Kenya: ESG Integration and Product Innovation

Absa Bank Kenya is focusing on product innovation and internal ESG alignment.

Key initiatives include:

  • Green bonds and sustainable finance products
  • Internal carbon reduction strategies
  • SME-focused green financing

Absa has also been active in advisory and structuring roles, though at a smaller scale compared to Stanbic.

Its strength lies in financial engineering and ESG product design, but it is still building scale.

👉 Positioning: Emerging ESG product innovator


Where the Real Differences Lie

1. Depth vs Breadth

  • Stanbic: Deep, structured ESG integration
  • Equity: Wide, mass-market reach
  • KCB: Large corporate deals
  • Absa: Product innovation

2. Type of Green Finance

  • Stanbic: Sustainability-linked loans, structured ESG deals
  • Equity: Solar, agriculture, MSME financing
  • KCB: Infrastructure and corporate green lending
  • Absa: Green bonds, advisory, niche products

3. Access to Global Capital

  • Stanbic: Strong (via Standard Bank Group)
  • Equity: Strong (DFI partnerships)
  • KCB: Moderate to strong
  • Absa: Growing

The Strategic Divide: Two Competing Models

Kenya’s green finance market is effectively splitting into two dominant models:

🔹 1. Institutional ESG Finance (Stanbic Model)

  • Structured deals
  • Performance-linked lending
  • Global capital alignment

🔹 2. Mass Climate Inclusion (Equity Model)

  • High-volume lending
  • Rural and SME penetration
  • Development-driven approach

KCB and Absa operate in hybrid territory between these poles.


Who Is Winning?

The answer depends on the metric:

  • Most advanced ESG structuring: Stanbic
  • Biggest reach and impact: Equity
  • Largest corporate deals: KCB
  • Most innovative products: Absa

But in terms of future positioning, Stanbic’s model may offer the strongest leverage.

Why?

Because global capital is increasingly flowing toward:

  • Measurable ESG outcomes
  • Structured sustainability-linked instruments
  • Banks with integrated climate risk frameworks

The Bigger Picture: A Market Entering Maturity

Kenya is one of Africa’s most advanced green finance markets, supported by:

  • Over 80% renewable energy generation
  • Strong regulatory backing
  • Growing investor interest in ESG assets

This is pushing banks to move beyond narrative into execution and measurable impact.


Conclusion: A Defining Decade for Green Banking

The competition between Stanbic, Equity, KCB and Absa is not just about market share—it is about defining the future model of African banking.

  • Will it be structured, globally aligned ESG finance?
  • Or mass-market climate inclusion at scale?

For now, Kenya is hosting both experiments in real time.

And for investors watching closely, one thing is clear:
green finance is no longer optional—it is the next battleground for banking dominance in Africa.

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Commercial Banking

Stanbic Green Finance Push Accelerates

Stanbic is targeting at least 10% of its portfolio as green. The shift reflects a structural change in lending strategy.

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Stanbic Bank Kenya scales green finance in 2025, expanding solar loans, ESG deals and climate-linked funding to back Kenya’s transition.

Stanbic’s Green Finance Strategy Enters Scale Phase

Stanbic Bank Kenya is accelerating its transition into a sustainability-led lender, scaling climate finance across its portfolio in 2025 as it positions itself at the centre of Kenya’s green economic shift.

Building on momentum from its latest sustainability disclosures, the bank has moved beyond policy commitments into active capital deployment across renewable energy, green real estate and sustainability-linked corporate financing.

This is no longer ESG as narrative—this is ESG as balance sheet strategy.


2025: From Commitments to Capital

Stanbic’s green finance activity in 2025 reflects a clear acceleration phase.

The bank expanded its renewable energy lending, issuing over KSh 500 million (≈ $3.9 million) in solar financing, while deepening participation in sustainability-linked transactions tied to measurable environmental outcomes, as detailed in recent sector reporting.

At the corporate level, Stanbic also participated in a KSh 15 billion (≈ $116 million) sustainability-linked loan for Safaricom, one of Kenya’s largest ESG-linked financings to date, where pricing is tied directly to environmental performance targets.

This signals a structural shift: capital is increasingly being priced against sustainability metrics.


Leadership Signal: ESG as Core Strategy

Stanbic’s leadership has been explicit about the shift.

Speaking in recent sustainability updates, Joshua Oigara emphasized that “sustainability is embedded in how we allocate capital and manage risk,” reinforcing the bank’s transition toward climate-aligned lending.

This marks a departure from traditional banking models, where environmental considerations were often peripheral. At Stanbic, ESG is now integrated into:

  • Sector selection
  • Credit structuring
  • Risk assessment frameworks

Every major deal is increasingly screened through an environmental and social lens.


Green Portfolio Expansion and Targets

Stanbic’s green portfolio is steadily expanding, with sustainability-linked lending now accounting for a growing share of its overall loan book.

The bank is targeting at least 10% of its portfolio to be green or sustainability-linked, building on an estimated 8% base achieved by 2024, according to industry disclosures and sustainability reporting.

Key sectors driving this growth include:

  • Renewable energy (solar and distributed power systems)
  • Sustainable agriculture (climate-resilient inputs and irrigation)
  • Green real estate (energy-efficient buildings)
  • E-mobility (low-emission transport financing)

This sectoral diversification reflects a deliberate alignment with Kenya’s climate priorities.


Financing Kenya’s Energy Transition

Kenya already generates more than 80% of its electricity from renewable sources, making it one of Africa’s clean energy leaders.

Stanbic is positioning itself as a key financial intermediary in scaling this transition further, particularly in distributed solar and commercial energy solutions.

Through targeted solar lending and project financing, the bank is supporting:

  • SMEs transitioning to off-grid solar
  • Commercial and industrial energy users
  • Real estate developers integrating green technologies

Internally, the bank is also advancing sustainability, including solar adoption across its own operations, reinforcing credibility with ESG-focused investors.


Structuring the Future: ESG-Linked Finance

Beyond direct lending, Stanbic is playing an increasingly important role in structuring ESG-linked financial instruments.

The Safaricom sustainability-linked facility represents a broader trend where:

  • Loan pricing is tied to emissions reductions
  • Borrowers commit to measurable ESG targets
  • Banks embed sustainability into deal structures

This model is gaining traction globally—and Stanbic is among the early movers in East Africa.


Competitive Advantage in a Crowded Market

Stanbic’s green finance strategy provides a clear differentiator in Kenya’s banking sector.

Three advantages stand out:

1. Integrated ESG Risk Framework

Unlike many competitors, Stanbic embeds climate risk directly into credit decision-making.

2. Deal Structuring Capability

The bank is active not just in lending, but in structuring complex sustainability-linked transactions.

3. Global Alignment

Through its parent, Standard Bank Group, Stanbic aligns with global ESG standards, enhancing its ability to attract international capital.

This positions the bank as a bridge between global climate finance and local economic opportunities.


The Global Capital Angle

Climate finance is rapidly becoming one of the most important capital flows into emerging markets.

With global investors increasingly allocating funds toward ESG-compliant assets, Stanbic’s positioning offers a strategic advantage:

  • Access to development finance institutions
  • Alignment with global climate frameworks
  • Ability to intermediate large-scale green capital flows

In effect, the bank is not just financing projects—it is building a pipeline for international climate capital into Kenya.


Conclusion: Banking on the Green Transition

Stanbic Bank Kenya’s green finance push has entered a decisive phase in 2025.

With KSh 500 million ($3.9 million) already deployed in solar lending, active participation in $116 million ESG-linked deals, and a clear roadmap toward greening its loan book, the bank is transforming sustainability into a core business line.

For global investors and policymakers, the message is unmistakable:
Stanbic is positioning itself not just as a bank—but as a climate finance platform for East Africa.

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