Prudential Kenya and Standard Chartered launch LivLife and Future Ready—two elite insurance plans for the affluent market segment.
Nairobi, July 22, 2025 – Standard Chartered Bank Kenya and Prudential Life Assurance Kenya have unveiled two new life insurance products tailored to high-net-worth and aspirational clients.
The two offerings—LivLife and Future Ready—are the latest innovations under a strategic bancassurance partnership between the two firms.
LivLife: Secure Legacy, Transfer Wealth
LivLife provides up to KES 500 million (about USD 3.87 million) in life cover. It targets individuals looking to transfer wealth across generations and safeguard family assets.
The product includes:
- Legacy and estate planning
- Tax-efficient wealth transfer
- Long-term financial protection
Prudential says LivLife gives families the tools to preserve wealth beyond a single generation.
Future Ready: Plan for Education and Retirement
Future Ready is a long-term savings plan designed for professionals and entrepreneurs. It helps clients:
- Fund their children’s education
- Build retirement savings
- Strengthen financial resilience
It combines insurance cover with disciplined saving, making it ideal for those planning future life stages.
Exclusive Access Through StanChart Branches
Both policies will be offered exclusively via StanChart Kenya’s national network. Clients will also have access to trained financial advisers specializing in insurance, wealth planning, and legacy strategies.
Rohit Bhagat, CEO of Prudential Kenya, said:
“These products are about more than cover—they help families secure their futures across generations.”
Kariuki Ngari, CEO of Standard Chartered Kenya, added:
“We are proud to co-develop life solutions that align with our clients’ long-term goals.”
Tapping into Kenya’s Rising Wealth Class
The launch reflects a growing appetite for personalized financial solutions in Kenya’s expanding upper-income segment. With economic growth fueling demand for estate planning, retirement savings, and education funds, the timing is strategic.
The Prudential-StanChart partnership underscores the rise of wealth-focused bancassurance in East Africa, blending banking and insurance to offer full-circle financial security.
