Safaricom expands M-PESA Global to Ethiopia, boosting cross-border mobile money, trade, and financial inclusion across East Africa.
Safaricom PLC, Kenya’s leading telecommunications provider, has launched its M-PESA Global service in Ethiopia—a major step in enhancing cross-border financial transactions between the two East African nations.
This expansion is poised to foster economic growth, facilitate regional trade, and promote financial inclusion, supporting individuals and businesses alike.
🌍 A New Frontier for M-PESA
M-PESA Global enables customers to send and receive funds across borders via mobile money, now offering seamless transfers between Kenya and Ethiopia.
This launch supports Safaricom’s broader strategy to increase mobile money penetration in Ethiopia, where its presence has grown rapidly since entering the market in 2022.
📢 Leadership on Regional Financial Innovation
“This partnership underscores our commitment to delivering innovative financial solutions that meet the dynamic needs of our customers,”
said Esther Waititu, Safaricom’s Chief Financial Services Officer.
“By enhancing access to cross-border transfers, we are empowering individuals and businesses across the region.”
🔗 Explore: Safaricom’s Pan-African Strategy
📈 Benefits for Ethiopia
✅ 1. Enhanced Financial Inclusion
M-PESA Global gives more Ethiopians access to formal financial services, helping reduce dependency on cash and expanding digital literacy.
✅ 2. Economic Growth
With easier, more affordable international transfers, local businesses and SMEs will benefit from increased liquidity and faster payments.
✅ 3. Trade Facilitation
By simplifying cross-border payments, the service supports small businesses and traders engaged in Kenya–Ethiopia commerce.
🔗 Related: Cross-Border Trade in East Africa
💼 Empowering People and Businesses
For individual users, this means convenient remittances and personal transfers from Kenya to Ethiopia—especially important for diaspora families.
For businesses, it reduces the cost and delays associated with bank-based cross-border payments.
🔗 Read more: How M-PESA Supports SMEs in Africa
🏢 About Safaricom
Safaricom PLC is Kenya’s largest telecom company and the pioneer of mobile money innovation through M-PESA.
Safaricom’s entry into Ethiopia aligns with the country’s economic liberalization goals and highlights the company’s role in regional transformation.
📌 Keywords:
M-PESA Global Ethiopia | Safaricom expansion | Cross-border transactions | Financial inclusion | Mobile money East Africa
